Working in and with Digital Media II – What I have learned about Self-Publishing

Adélaïde Labille-Guiard, Portrait of a Woman detail, ca. 1787
Image source: https://78.media.tumblr.com/e8f7359068283fe3a3b6a16a4fe1db0d/tumblr_p2jwdjXFU31rpbpcio1_1280.jpg

1. The Digital News Industry is in Crisis!

  • “These days I find that I’m getting paid more for a sponsored tweet or Instagram post that takes less than a minute, than I do for actual journalism,” repeat many digital media journalists each year as social media platforms take over the traditional news outlets, thus forcing many people to change the initial route of the careers in the journalistic field (Spike 2017). Freelance journalists often have to deal with a “slow response rate from the editors and delayed payments,” so they have to take up other writing projects for additional income (Spike 2017).

2. However, you can still be successful!

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Online Voice and Rhetoric: What I have learned about gaining the trust of my readers

The Nine Muses, Polyhymnia, Rhetoric by Johann Heinrich Tischbein. Source: https://fineartamerica.com/featured/the-nine-muses-polyhymnia-rhetoric-johann-heinrich-tischbein-the-elder.html.

1. Be transparent!

When it comes to online content creation, transparency is key. Developing a strong level of trust is an essential skill for any blogger, and it is especially relevant for writers because words can hide so much! Remember that “the Web is active 24/7 and has cameras on all angles,” so there is no benefit in hiding the facts or submerging the truth – one day, it will reach the surface, anyway, because the Internet sees everything (Brohgan and Smith, 2019). Therefore, the best tactic would be never to attempt hiding anything in the first place! Tell the audience your true intentions, and you will be paid back with more trust and support than you could imagine!

Continue reading “Online Voice and Rhetoric: What I have learned about gaining the trust of my readers”