1. Social Media encourages engagement between politicians and their supporters.
Even though it may not seem so at a glance, political campaigns and social media campaigns follow the same structure that allows a deeper engagement between the politician and their audience, “Social media really just makes it easier for politicians to find, listen to, and engage with their supporters during their election campaigns” (Jenn 2019).
Although traditional news organizations were successful for centuries, their time is almost gone, with new, inventive companies like BuzzFeed gradually taking their place and stealing their readership. “BuzzFeed’s journalists think they are more attentive to audiences and more willing to experiment than those working in traditional news organizations,” Tandoc and Foo argue (2018). However, their journalistic standards remain the same, and it is the approach itself (more interactive, user-experience-oriented content) that is different.
It is always great to have a clear plan in mind! Think about your brand in advance and sketch some of the goals that you would like to achieve. When I first thought about creating “The Waves of Poetry,” I wrote a brief introduction to the website’s goals, the edited version of which you can still find at the top of my homepage.
Then, list how you will measure whether your campaign has achieved its goals or not (Nimble 2012). This can be something quantitative and straightforward, such as like count, but it can also refer to qualitative data, such as user feedback and reviews.
Keep in mind all the promotional rules of the platform you are using and include them in your plan (for instance, come up with the list of keywords that would be popular in the search engine of a particular network) (Nimble 2012).
“These days I find that I’m getting paid more for a sponsored tweet or Instagram post that takes less than a minute, than I do for actual journalism,” repeat many digital media journalists each year as social media platforms take over the traditional news outlets, thus forcing many people to change the initial route of the careers in the journalistic field (Spike 2017). Freelance journalists often have to deal with a “slow response rate from the editors and delayed payments,” so they have to take up other writing projects for additional income (Spike 2017).
When it comes to online content creation, transparency is key. Developing a strong level of trust is an essential skill for any blogger, and it is especially relevant for writers because words can hide so much! Remember that “the Web is active 24/7 and has cameras on all angles,” so there is no benefit in hiding the facts or submerging the truth – one day, it will reach the surface, anyway, because the Internet sees everything (Brohgan and Smith, 2019). Therefore, the best tactic would be never to attempt hiding anything in the first place! Tell the audience your true intentions, and you will be paid back with more trust and support than you could imagine!
Are you interested in LGBTQIA+ literature? Do you want to learn more about the less-known sapphic authors from different eras and corners of the world? Then, this podcast is perfect for you! Hosted by Veronika Sizova, the first episode of “Sapphic Literature” covers the life and work of Marina Tsvetaeva, an early-twentieth-century Russian poet. This episode also presents the reading of the first poem from her cycle, “Girlfriend,” dedicated to Sophia Parnok, and elaborates on the historical context of this publication, as well as the lyrical imagery that Tsvetaeva used in the poem. The listeners are welcome to participate in the poll and choose the author for the next episode!