Tag: promotion

Social Media and Electoral Politics: What I have learned about the connection between social media and political campaigns

~ Veronica ~ Leave a comment
Liberty Leading the People by Eugène Delacroix. 1830. Oil on canvas, 260 x 325 cm. Source: https://en.wikipedia.org/wiki/Liberty_Leading_the_People

1. Social Media encourages engagement between politicians and their supporters.

  • Even though it may not seem so at a glance, political campaigns and social media campaigns follow the same structure that allows a deeper engagement between the politician and their audience, “Social media really just makes it easier for politicians to find, listen to, and engage with their supporters during their election campaigns” (Jenn 2019).
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Disrupting Traditional Journalism: What I have learned about being a successful digital media journalist

~ Veronica ~ Leave a comment
Young Lady at the Writing Desk by Auguste de La Brely. Source: https://a.1stdibscdn.com/a_4473/1597574408992/LA_BRELY_666C_master.jpg?width=768

1. Explore original approaches

  • Although traditional news organizations were successful for centuries, their time is almost gone, with new, inventive companies like BuzzFeed gradually taking their place and stealing their readership. “BuzzFeed’s journalists think they are more attentive to audiences and more willing to experiment than those working in traditional news organizations,” Tandoc and Foo argue (2018). However, their journalistic standards remain the same, and it is the approach itself (more interactive, user-experience-oriented content) that is different. 

2. Gain Cultural Capital

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