
1. Explore original approaches
- Although traditional news organizations were successful for centuries, their time is almost gone, with new, inventive companies like BuzzFeed gradually taking their place and stealing their readership. “BuzzFeed’s journalists think they are more attentive to audiences and more willing to experiment than those working in traditional news organizations,” Tandoc and Foo argue (2018). However, their journalistic standards remain the same, and it is the approach itself (more interactive, user-experience-oriented content) that is different.
2. Gain Cultural Capital
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