Social Media and Electoral Politics: What I have learned about the connection between social media and political campaigns

1. Social Media encourages engagement between politicians and their supporters.

Even though it may not seem so at a glance, political campaigns and social media campaigns follow the same structure that allows a deeper engagement between the politician and their audience, “Social media really just makes it easier for politicians to find, listen to, and engage with their supporters during their election campaigns” (Jenn 2019).